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Digital Marketing·Besiders, since 2002

A digital marketing agency built around revenue

Besiders is a digital marketing agency for business owners and marketing managers who need campaigns that bring in enquiries and sales. Since 2002 we have planned and run paid search, social advertising, influencer campaigns and landing pages for brands in Lebanon, the GCC and global markets, in Arabic, English and French.

Talk to us+961 5 450 650

Our digital marketing services

Each service can run on its own or as part of one connected digital marketing plan.

What our digital marketing services cover

  • Channel strategy

    We decide which channels deserve budget based on how your customers search and buy. Not every brand needs every platform.

  • Paid search and social

    Google Ads and Meta campaigns planned, built and managed by the same people you speak to.

  • Influencer campaigns

    Creator partnerships run with the same discipline as paid media, with clear briefs and tracked outcomes.

  • Landing pages and CRO

    Pages built to convert the traffic you pay for, then improved with testing.

  • Tracking and reporting

    Conversion tracking in GA4 and Google Tag Manager, so every channel is judged on enquiries and revenue.

Most digital marketing fails between the click and the sale

Many businesses judge their digital marketing agency on reach, clicks and cost per click. Those numbers are easy to report and easy to improve, which is exactly why they mislead. A campaign can look efficient on a dashboard while the sales team complains that the leads are wrong. The useful question is simpler: which channel brought in customers, and what did each one cost? Until tracking can answer that, budget decisions are guesses.

The second common problem is spreading budget too thin. A modest budget split across Google, Meta, TikTok and LinkedIn rarely gives any platform enough data to learn. We usually start narrower, with the channel closest to buying intent, prove it works, then expand. That order matters more in markets like Lebanon and the GCC, where audiences can be small and bilingual, and where Arabic and English campaigns behave differently.

Finally, channels are not islands. Influencer content can feed paid social. Search terms can shape landing page copy. A weak landing page can make good ads look bad, and poor tracking can make a strong channel look weak. When each channel is run by a different supplier, nobody owns those connections. We plan digital marketing as one system, with one owner who can see the whole picture, make trade-offs between channels and explain them plainly.

How we run digital marketing

  1. Diagnose

    We start by reviewing your accounts, tracking and funnel. You keep the findings whether or not we work together.

  2. Plan

    We agree goals tied to enquiries or revenue, choose channels and set a realistic testing budget.

  3. Launch

    Campaigns, tracking and landing pages go live together, so results can be measured from the first day.

  4. Improve

    We review performance regularly, shift budget towards what works and report in plain language.

Why work with Besiders

  • Experience since 2002

    We have run digital marketing through every major platform shift, so we know which changes matter and which are noise.

  • Direct access

    You speak to the person managing your campaigns, not an account manager relaying messages.

  • Regional and multilingual

    We plan and write campaigns in Arabic, English and French for audiences in Lebanon, the GCC and beyond.

Frequently asked questions

What does a digital marketing agency do?

A digital marketing agency plans and runs online channels such as paid search, social advertising, influencer campaigns and landing pages. A good one also sets up tracking, so you can see which activity brings in customers. At Besiders, the work is measured against enquiries and revenue.

How do I choose a digital marketing agency in Lebanon?

Ask who will actually manage your account and how results will be measured. Ask to see how they track conversions, not just clicks. Also check that they can write and target campaigns properly in Arabic and English.

Which digital marketing channel should I start with?

Usually the one closest to buying intent. For many businesses that is Google search, because people are already looking for what you sell. Brands that rely on visuals or discovery often start with Meta instead. A review of your accounts and goals helps decide.

How much should I spend on digital marketing?

It depends on your market, margins and goals, so we do not quote a standard figure. The budget needs to be large enough for each channel to gather useful data. We would rather start with fewer channels funded properly than many funded thinly.

Do you work with businesses outside Lebanon?

Yes. We work with brands across the GCC, the Middle East and global markets. Campaigns can run in Arabic, English and French.

Want marketing judged on sales, not clicks? Let's talk.

+961 5 450 650Talk to us