AI Search Optimisation (GEO)·Besiders, since 2002
AI Visibility Audit: How AI Assistants See Your Brand
Our AI visibility audit shows how ChatGPT, Gemini, Perplexity and Google AI Overviews currently describe your brand and your competitors. It is an LLM visibility audit for marketing teams that want evidence before they invest. You get a clear, prioritised list of what to fix, and the findings are yours to keep.
What our AI visibility audit covers
Assistant answer testing
We run a defined set of buyer questions across the main assistants and record whether you are mentioned, how and alongside whom.
Accuracy check
We flag outdated, incorrect or incomplete statements about your services, locations, prices or ownership.
Cited source analysis
Where assistants show sources, we note which sites they cite, including competitors, directories and media, and what that suggests.
Entity and schema review
We assess how consistently your brand is described across your site, Google Business Profile and key profiles, and check your structured data.
Crawl and content readiness
We check that key pages can be crawled and read, and whether they answer the questions buyers actually ask.
Prioritised action plan
We end with a ranked list of fixes, each with the reasoning behind it, which your team or ours can act on.
What an AI visibility audit can and cannot tell you
An LLM visibility audit is a snapshot of behaviour that keeps changing. The same question can produce different answers on different days, for different users or after a model update. A useful audit accepts this. We test each question more than once, record the variation and look for consistent patterns, such as a competitor that is always named or a fact that is always wrong. Single answers are anecdotes; repeated patterns are evidence.
The audit also has to look beyond the AI tools themselves. When an assistant ignores or misdescribes a brand, the cause is usually visible on the web: thin service pages, conflicting listings, missing structured data or little independent coverage. We trace each finding back to something you can change, because a report that only describes the problem is of limited use.
What the audit cannot do is reveal how any assistant ranks or selects sources internally. Those systems are not public. We are clear about where our findings are observations and where they are recommendations, so you can judge the evidence yourself before committing to further work. If the audit shows your brand is already well represented, we will say so, and suggest where your budget might do more good instead.
How we run the audit
Scope
We agree your markets, languages, competitors and the buyer questions that matter most to your business.
Test
We run those questions across ChatGPT, Gemini, Perplexity and Google AI Overviews, repeating them to capture variation.
Diagnose
We review your site, structured data and wider web presence to explain the patterns we found.
Report
We walk you through the findings and a prioritised action plan in a working session, not just a document.
Why choose Besiders for an AI visibility audit
Findings you keep
The findings are yours, whether or not you continue with us.
Tested in your languages
We test questions in Arabic, English and French, reflecting how customers in Lebanon and the GCC actually search.
Grounded in SEO practice
Over two decades of SEO work since 2002 means we link AI findings to concrete site and content fixes.
Frequently asked questions
What is an AI visibility audit?
It is a structured review of how AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand. It records mentions, accuracy and cited sources, then explains the likely causes on your site and across the web. It ends with a prioritised action plan.
How do I check if my brand appears in ChatGPT?
You can ask ChatGPT the questions your customers would ask and note whether you are mentioned. Because answers vary, one test is not reliable, so repeat each question and compare results over time. An audit does this systematically across several assistants.
What is the difference between an AI visibility audit and an SEO audit?
An SEO audit focuses on how search engines crawl, index and rank your pages. An AI visibility audit starts from how assistants answer real questions about your market, then works back to the site and web signals behind those answers. The two overlap, and we often recommend both.
Which AI assistants do you include in the audit?
We normally cover ChatGPT, Gemini, Perplexity and Google AI Overviews, as these are the ones most customers use. We can adjust the scope to the assistants that matter in your market.
What happens after the audit?
You can act on the plan with your own team, or ask us to implement it as ongoing AI search optimisation. Either way, the findings belong to you.