AI search·Besiders, since 2002
AI search optimisation: be part of the answer
More and more buyers ask ChatGPT, Gemini, Perplexity or Google's AI Overviews before they open a website. We check how these tools describe your business, then make the information you control clearer, more consistent and easier for them to use.
We start with your clients' questions
Which supplier provides hotel linen in the Gulf? What should I look for in a law firm in Beirut? How does one company compare with another? We put the questions your clients actually ask to the assistants that matter to you, and record where you appear, where you are missing and where the information about you is wrong.
That first picture is often more useful than any score. It shows which of your services are understood, which are confused with someone else's, and which sources the assistants lean on when they talk about you.
Then we work on what you control
Answers on your own pages
Service pages rewritten so the questions your clients ask are answered directly and early, in plain language.
Facts that agree
Company name, services, locations and contact details stated the same way on every page and every profile.
Structured data
Organisation, service and FAQ markup where the page supports it, so the key facts are machine-readable.
Pages that can be read
Checks on crawling, rendering and indexing, because content an engine cannot reach cannot be used.
Profiles you manage
Google Business Profile and directory listings brought in line with what your site says.
Google AI Overviews and AI assistants work differently
Google's AI Overviews are built from pages in Google's own index. A page that is not indexed, or does not rank for the question, is unlikely to be used. For AI Overviews, solid SEO remains the foundation: indexable pages, clear answers and a sound technical base.
Assistants such as ChatGPT, Gemini and Perplexity combine what they learned in training with live web searches, depending on the question and the version used. They draw on many sources beyond your site, including directories, reviews, press and forums, which is why consistent information across those sources matters as much as your own pages.
We do not control what these assistants answer. What we improve is the information they can find about you, and we show you, question by question, what changes.
How you follow progress
We ask the same questions again at intervals agreed with you and report the answers together with the sources the assistants cite. Answers vary between sessions and over time, so we look at the pattern across several checks rather than reacting to a single response.
Where your analytics allow it, we also look at the visits that reach your site from AI assistants, so the work is connected to real traffic and enquiries.
Prefer to start with an audit?
The AI visibility audit records what assistants say about you today and gives you a written plan, to carry out with us or with your own team.
AI Visibility Audit
Our AI visibility audit shows how ChatGPT, Gemini, Perplexity and Google AI Overviews currently describe your brand and your competitors.
Learn more
Frequently asked questions
What is AI search optimisation (GEO)?
Generative engine optimisation, or GEO, is the work of making a business easier for AI assistants and AI search features to find, understand and describe accurately. It builds on SEO: clear pages, consistent facts and a sound technical base.
Is AI search optimisation different from SEO?
It overlaps heavily. Google's AI Overviews rely on Google's index, so SEO is the foundation. GEO adds a closer look at how assistants phrase their answers about you and at the sources they cite, including sources beyond your own website.
How do I get my business mentioned in ChatGPT?
There is no submission process. What helps is accurate, consistent information about your business on your own site and on the sources assistants read, such as business profiles, directories and reputable publications. We work on the parts you control and track how the answers change.
Why does ChatGPT give wrong information about my company?
Usually because the sources it relies on are outdated, incomplete or contradict each other. Correcting your site and the profiles you manage gives assistants better material to work from, although some answers take time to change and some may not update.
Can you guarantee that my brand will appear in AI answers?
No. We do not control what AI assistants answer. We improve the information available about your business and show you clearly what changes over time.
Will AI Overviews reduce my website traffic?
They can, for informational searches where people get their answer without clicking. That makes it more important that the answer they see describes your business accurately, and that your pages give a clear reason to visit.