Analytics and Automation·Besiders, since 2002
Marketing Analytics and Automation Agency
Besiders is a marketing analytics and automation agency for businesses in Lebanon, the GCC and beyond that want to know which marketing actually brings in enquiries and revenue. We set up the tracking, build the reporting and automate the follow-up, so decisions rest on data you can trust.
Our analytics and automation services
Start with accurate tracking, see it clearly in dashboards, then automate the follow-up.
GA4 and Tracking Setup
Our GA4 setup and conversion tracking services are for businesses whose analytics either do not match reality or were never configured properly.
Learn moreMarketing Dashboards
We build marketing dashboards for owners and marketing managers who are tired of piecing together screenshots from five platforms.
Learn moreMarketing Automation
Besiders is a marketing automation agency for businesses that generate enquiries but lose some of them in slow replies, scattered inboxes and forgotten follow-ups.
Learn more
What our analytics and automation work covers
Measurement planning
We agree what counts as a lead, a sale or a qualified enquiry before anything is tracked. Everything else is built on that definition.
GA4 and conversion tracking
Clean GA4 properties, Google Tag Manager containers and conversion events that match what your sales team actually sees.
Ad platform signals
Conversions passed back to Google Ads and Meta so bidding optimises towards real enquiries rather than page views.
Marketing dashboards
Power BI or Looker Studio reports that combine ads, website and CRM data in one place, built around the questions you ask each month.
Marketing automation
Lead routing, follow-up sequences and CRM workflows in tools such as HubSpot or Zapier, so no enquiry sits unanswered.
Ongoing data health
Regular checks that tags still fire, forms still report and numbers still reconcile after site or campaign changes.
Why most marketing data cannot be trusted, and how to fix it
In most accounts we inherit, the problem is not a lack of data. It is too much data that nobody believes. GA4 says one thing, Meta Ads Manager says another, and the CRM says something else again. Each platform counts conversions its own way and claims credit generously. Until those numbers are reconciled against real enquiries and sales, every budget decision is partly a guess, however polished the report looks.
The fix starts with definitions, not tools. What is a lead for your business: a form, a call, a WhatsApp message, a booked visit? Which of those turn into revenue? Once that is agreed, tracking is built to capture exactly those events, with consistent naming across GA4, Google Tag Manager and the ad platforms. Dashboards then show the same numbers your sales team recognises, rather than a different version for each channel.
Automation only pays off on top of clean data. Routing leads to the right person, sending timely follow-ups and scoring enquiries all depend on knowing where each contact came from and what they did. We work in that order: measure properly, report honestly, then automate the steps that slow your team down. Skipping straight to automation usually means sending the wrong message faster.
How we run analytics and automation projects
Diagnose
We review your current tracking, reporting and lead handling. You keep the findings whether or not we continue.
Define
We agree the conversions, sources and questions that matter, and write them into a measurement plan your team can refer to.
Build
Our team implements tracking, dashboards and automations, testing each against real enquiries before sign-off.
Maintain
We monitor data health, adjust as campaigns and sites change, and review the numbers with you against enquiries and revenue.
Why work with Besiders on analytics and automation
Practitioners since 2002
We have run websites, ads and SEO for our own brands and for clients for over two decades, so we know which numbers matter in practice.
One joined-up team
The same agency that builds your site and runs your campaigns sets up the tracking, so nothing falls between suppliers.
Direct access
You talk to the person doing the work, in Arabic, English or French, not to an account manager relaying messages.
Frequently asked questions
What does a marketing analytics and automation agency do?
It sets up the tracking that shows where your enquiries and sales come from, builds reports that make that data usable, and automates repetitive steps such as lead routing and follow-up. The aim is better decisions on budget and fewer missed leads.
Do I need GA4 if I already use Meta and Google Ads reporting?
Yes. Ad platforms report on their own activity and tend to overlap in what they claim. GA4, properly configured, gives a neutral view of all traffic sources on your website and helps you compare channels on equal terms.
Can you work with our existing CRM?
Usually, yes. We work with widely used CRMs such as HubSpot and connect other systems through tools like Zapier where a direct integration is not available. We confirm what is possible with your current setup before quoting.
Do you track WhatsApp and phone enquiries?
We track clicks on WhatsApp and phone links as conversions, and where your setup allows, connect them to CRM records. In markets like Lebanon and the GCC, where many enquiries start on WhatsApp, leaving these out gives a misleading picture.
How do we get started?
We start by reviewing your current tracking, reporting and lead handling, then propose what to fix first. You receive clear findings and recommendations, and you keep them whether or not you continue with us.