Analytics and Automation·Besiders, since 2002
Marketing Automation Agency and CRM Automation
Besiders is a marketing automation agency for businesses that generate enquiries but lose some of them in slow replies, scattered inboxes and forgotten follow-ups. We automate lead capture, routing and nurturing in your CRM, so your team spends time on conversations rather than admin.
What our marketing automation covers
Lead capture
Website forms, landing pages and ad lead forms sent straight into your CRM with their source attached.
Lead routing
Enquiries assigned to the right person or team by service, market or language, with instant notifications.
Follow-up sequences
Email and message sequences that keep in touch with leads who are not ready to buy yet.
CRM workflows
Stage changes, reminders and tasks automated in HubSpot or similar CRMs, so deals do not stall unnoticed.
System integrations
Tools that do not talk to each other connected through Zapier or direct integrations.
Closing the loop
Sales outcomes sent back to your analytics and ad platforms, so marketing is judged on revenue, not form fills.
Automate the process you have, not the one in the brochure
Marketing automation is often sold as a set of clever email sequences. In practice, the biggest gains usually come from duller work: making sure every enquiry reaches the right person quickly, with its source recorded, and that someone is reminded to follow up. Many businesses spend heavily on ads, then lose leads because a form emails a shared inbox nobody checks at weekends.
We start by mapping how enquiries currently move from first contact to sale, including the informal steps that live in WhatsApp chats and spreadsheets. Then we automate the parts that are repetitive and error-prone, and leave judgement calls to people. Over-automating is a real risk. Customers in Lebanon and the GCC often expect a personal response, and a generic sequence can do more harm than a short delay.
Good automation also feeds your measurement. When a lead becomes a customer in the CRM, that outcome can be passed back to GA4, Google Ads and Meta. Campaigns can then be judged, and optimised, on real sales rather than on form submissions. This is where analytics and automation stop being separate projects and start working as one connected system for your business.
How we implement marketing automation
Map
We document how leads arrive, who handles them and where they are delayed or lost today.
Design
We design workflows, routing rules and messages, and agree them with the people who will use them.
Build
We set up the CRM, integrations and sequences, then test each path with real scenarios.
Improve
We review results against enquiries and sales and adjust workflows as your team and offers change.
Why choose Besiders as your marketing automation agency
Joined to your marketing
We also run campaigns and tracking, so automation connects to where leads come from and how they are measured.
Multilingual by default
We write and route communications in Arabic, English and French for audiences across the region.
Practical, not over-built
We automate what saves your team time and keep the human touch where customers expect it.
Frequently asked questions
What is the difference between marketing automation and CRM automation?
Marketing automation usually covers capturing and nurturing leads, such as emails and sequences. CRM automation covers what happens once a lead is in the sales pipeline, such as assignment, reminders and stage changes. Most businesses need both working together.
Which CRM do you work with?
We work with widely used CRMs such as HubSpot, and connect other tools through Zapier or direct integrations. If you do not have a CRM yet, we help you choose one that fits your size and process.
Can enquiries from WhatsApp be included?
WhatsApp clicks and enquiries can be tracked and, depending on the tools you use, logged in your CRM. We review what is practical for your setup before starting.
Will automation make our communication feel impersonal?
Not if it is designed carefully. We automate routing, reminders and routine messages, and leave important conversations to your team so customers still deal with people.
Can automation show which campaigns produce sales?
Yes. When sales outcomes recorded in the CRM are passed back to GA4 and your ad platforms, you can see which campaigns lead to revenue, not just enquiries.