Branding·Besiders, since 2002
Brand guidelines your team will actually use
We create brand guidelines and brand books for companies whose brand is used by many hands: internal teams, branches, printers and outside agencies. Clear rules in Arabic and English, with real examples and ready templates, keep the brand consistent long after launch.
What our brand guidelines cover
Logo usage rules
Clear space, minimum sizes, approved colour versions and the misuses to avoid, shown visually rather than described.
Bilingual typography rules
How Arabic and Latin text sit together, including hierarchy, alignment and right-to-left and mixed-direction layouts.
Colour and accessibility
Exact values for print and screen, with approved combinations that keep text readable.
Tone of voice guide
Short principles and examples in each language, so writers and translators keep the same voice.
Templates and examples
Editable templates for presentations, documents and social posts, plus finished examples to copy from.
Digital and print formats
A shareable PDF brand book and, where useful, an online version that is easier to update and share with suppliers.
A brand book nobody opens protects nothing
Many companies own a thick brand manual that sits in a shared folder and is never opened. The problem is usually not the brand, it is the document. Pages of theory, abstract mood boards and rules with no examples do not help someone who needs to produce a flyer this afternoon. Good brand guidelines answer practical questions fast: which logo goes on a dark photo, what size the headline should be, how to set an Arabic title next to an English one.
Bilingual brand guidelines need rules that single-language guides never cover. When a layout mirrors for Arabic, what moves and what stays? How are numbers, dates and mixed-script lines handled? Which elements are shared and which are adapted per language? Without written answers, every designer improvises, and the Arabic and English sides slowly drift apart. We document these decisions with side-by-side examples.
We also recommend thinking about governance early. Someone inside the company should own the brand, approve exceptions and keep the guidelines current. A brand book should change when the business does. That is easier when the guidelines are modular and the templates are kept in one place, rather than spread across old email attachments that nobody can trust. A regular, light review is usually enough to catch what has gone stale.
How we create brand guidelines
Gather
We collect your identity assets and find out who uses the brand, in which languages and for what.
Decide
We settle open questions, such as bilingual layouts or logo variants, before anything is documented.
Document
We write and design the guidelines with clear rules, visual examples and editable templates.
Hand over
We walk your team and key suppliers through the brand book and adjust anything that causes confusion.
Why Besiders for brand guidelines
Written for real users
We write guidelines for the marketer, designer or printer who needs an answer quickly, not for a boardroom presentation.
Arabic, English and French
We document how your brand works in each language, including the layout rules other agencies often skip.
We use guidelines daily
Our team builds websites and campaigns from brand books, so we know which rules help and which get ignored.
Frequently asked questions
What should brand guidelines include?
At minimum, brand guidelines should cover logo usage, colour, typography, imagery and tone of voice, with clear examples of correct and incorrect use. Templates for common materials make them far more useful. Bilingual brands also need rules for Arabic and Latin layouts.
What is the difference between brand guidelines and a brand book?
The terms are often used interchangeably. A brand book sometimes also includes the brand story and positioning, while brand guidelines focus on practical usage rules. We usually combine both in one document.
Can you create guidelines for an existing brand we did not design with you?
Yes. We audit your existing identity, resolve any gaps or inconsistencies with you, then document it. Where something is missing, such as an Arabic version of the logo, we can design it as part of the project.
Should brand guidelines be a PDF or online?
A PDF is easy to send to printers and suppliers. An online version is easier to keep up to date and search. Many brands benefit from both, and we can advise based on how your team works.
How often should brand guidelines be updated?
Update them whenever the brand or business changes in a meaningful way, such as new markets, products or channels. It also helps to review them when your team keeps asking the same questions, which usually means a rule is unclear or missing.