Branding·Besiders, since 2002
A logo design company for marks that last
Besiders is a logo design company for new businesses that need a strong first mark and established ones whose logo no longer fits. We design logos that are distinctive, legible from a billboard down to an app icon, and that work in Arabic and Latin scripts.
What our logo design service includes
Concept exploration
Several genuinely different logo directions based on your positioning, not variations of a single idea.
Arabic and Latin lockups
Bilingual versions designed together, with stacked and horizontal arrangements for different spaces.
Scale and legibility testing
The logo is checked at very small sizes, on dark and light backgrounds, and in a single colour.
Responsive variants
Simplified versions for favicons, app icons and social avatars, where the full logo would not read.
Production-ready files
Vector master files and exports for screen and print, organised and named so anyone can find the right version.
What separates a good logo from a decorative one
A logo has one job: to be recognised quickly and remembered. Clients often ask for a logo that shows everything the company does. That usually produces a crowded mark that is hard to read and impossible to reproduce small. The strongest logos are simple enough to sketch from memory. Meaning can come from the shape, the letterforms or the story behind it, but the mark itself should stay uncluttered.
For brands in Lebanon and the GCC, the bilingual lockup is where most logos struggle. Arabic and Latin letters have different heights, weights and directions. A common shortcut is typing the Arabic name in a standard font under a custom English wordmark. The two never feel related. We draw or adapt both sides together so they balance visually, and we design separate arrangements for when only one script is used.
A redesign is a different problem from a new logo. If your current mark has years of recognition behind it, throwing it away has a cost. Often the better answer is an evolution: cleaner drawing, better proportions, a working Arabic version, while keeping the elements customers already know. We will tell you honestly which route makes sense, even if it is the smaller project.
How we design a logo
Brief
We agree what the logo must communicate, where it will be used and what your competitors look like.
Explore
We sketch widely, then present a focused set of directions with the reasoning behind each one.
Refine
We develop the chosen direction in detail, including the Arabic and Latin lockups and small-size versions.
Deliver
We prepare a complete logo pack with clear usage notes so it is applied correctly from day one.
Why choose Besiders as your logo design company
Bilingual craft
Arabic and Latin logo lockups are core to our work, not a specialist add-on.
Honest advice
If your existing logo only needs refining, we say so. We would rather earn trust than sell a bigger project.
Designed for use
We test every logo on the websites, apps and printed material it will live on, because our team builds those too.
Frequently asked questions
What makes a good logo?
A good logo is simple, distinctive and recognisable at any size. It should reproduce well in one colour and fit the personality of the business. Trying to show every service in the mark usually weakens it.
Do you design Arabic logos?
Yes. We design Arabic logos and bilingual Arabic and English lockups, drawing both scripts so they share weight and proportion. We also create single-script versions for markets or formats where only one language is needed.
Should we redesign our logo or keep it?
If your logo has strong recognition but looks dated or does not reproduce well, a careful refresh is often the better choice. If the business has fundamentally changed, a new logo may be justified. We assess this with you before recommending either.
What files will we receive?
You receive vector master files plus ready-to-use exports for screen and print, in colour, black and white. Variants for favicons, app icons and social profiles are included where relevant, along with basic usage notes.
Is a logo enough, or do we need a full brand identity?
A logo on its own is fine for a very early business. As soon as several people produce material for you, a wider identity and guidelines help keep things consistent. We can start with the logo and build the rest later.