Branding·Besiders, since 2002
Brand identity design that holds together everywhere
Our brand identity design service is for companies whose look has grown piece by piece and no longer feels like one business. We build a complete visual and verbal system, in Arabic and Latin scripts, that makes you recognisable on a screen, a shopfront or a sales proposal.
What our brand identity design covers
Typography system
Paired Arabic and Latin typefaces with a clear hierarchy for headlines, body text and interfaces. Chosen for legibility as much as character.
Colour palette
Primary and supporting colours with values for screen and print. Contrast is checked so the palette stays accessible on websites and apps.
Graphic elements
Patterns, shapes, icons and layout principles that make your material recognisable even without the logo on it.
Photography and imagery style
Direction on subjects, lighting, framing and cropping. It helps your team brief photographers and pick stock images that fit.
Tone of voice
How the brand speaks in Arabic, English and French, with practical do and don't examples for each language.
Key applications
The identity applied to the things you use most, such as stationery, social templates, presentations, signage and website screens.
Why do so many brand identities fall apart after launch?
A brand identity is not a logo with a colour swatch beside it. It is the set of decisions that lets dozens of people produce material that looks like it came from one company. Most identities fail because they were designed for the launch presentation. They look strong on a clean mock-up but give the team nothing to work with when they need a social post, a price list or an event banner by tomorrow.
Bilingual brand identity design is where this shows most. Arabic and Latin scripts behave differently: Arabic text often needs more line height, runs right to left and has its own rhythm. Picking an Arabic font because it is available in the same family as the English one rarely produces a good pairing. We choose and pair typefaces by how they look side by side, at real sizes, in real layouts, including mixed-direction pages.
The other gap is verbal identity. Many companies invest in visuals and leave language to whoever writes the next caption. Tone of voice does not need to be a long manifesto. A page of clear principles and examples in each language does more. It is also often where Arabic copy quietly drifts from the English, and where the brand starts to feel like two different businesses.
How we build a brand identity
Audit
We gather everything your brand currently produces and map what works, what conflicts and what is missing.
Direction
We present a small number of distinct identity routes, each tied back to your positioning, so the choice is strategic, not cosmetic.
System
We develop the chosen route into a full system of type, colour, imagery and voice, tested in both scripts.
Apply
We apply the identity to your priority touchpoints and refine anything that does not hold up in use.
Why Besiders for brand identity design
Arabic and Latin as equals
We design both scripts in parallel, so neither side of your brand feels like a translation.
Tested on real material
We check the identity on websites, documents and social posts before we call it done, not only on mock-ups.
Two decades of practice
Since 2002 we have seen which identities age well. That experience shapes what we recommend and what we advise against.
Frequently asked questions
What is included in a brand identity?
A brand identity usually includes the logo, typography, colour palette, graphic elements, imagery style and tone of voice. It also shows how these come together on real applications. The exact scope depends on where your brand will be used most.
What is the difference between brand identity and branding?
Branding is the wider work of positioning a business and shaping how people perceive it. Brand identity is the visible and verbal expression of that: what people see, read and hear. Identity design is far more effective when the positioning is already clear.
How do you choose fonts for an Arabic and English brand?
We look for typefaces that share weight, proportion and personality, then test them together at real sizes and in mixed-direction layouts. Sometimes that means pairing fonts from different families. Licensing for web, print and apps is checked before anything is final.
Can you update our identity without changing our logo?
Yes. Many brands have a logo that still works but an inconsistent system around it. We can rebuild the typography, colour, imagery and templates while keeping the existing mark, which protects the recognition you already have.
Do you deliver files our team can use?
Yes. We deliver master files, font details, colour values and editable templates in the formats your team uses. Detailed rules are documented in brand guidelines, which can be part of the same project.