Digital Marketing·Besiders, since 2002
Influencer marketing agency with tracked results
Our influencer marketing is for brands that want creator campaigns they can measure, not just a stack of posts. Besiders runs influencers.com.lb, our own influencer marketing platform in Lebanon, and plans creator campaigns for brands across Lebanon, the GCC and the wider Middle East.
What our influencer marketing services cover
Creator selection
We shortlist influencers by audience fit, location and content quality, not follower count alone.
Vetting
We check engagement patterns, audience location and past brand work before recommending anyone.
Briefs and agreements
Clear briefs covering message, deliverables, usage rights and disclosure, agreed before any content is made.
Campaign management
We coordinate content approvals, posting schedules and creator communication on your behalf.
Tracking and amplification
Unique links and codes track results, and strong creator content can be reused in paid social.
Follower count is the least useful number in influencer marketing
Brands often pick influencers the way they would buy a billboard: the bigger the audience, the better. In practice, a large following tells you little about whether those followers live in your market, share your customer's interests or trust the creator's recommendations. A smaller creator with a loyal local audience can do more for a restaurant in Beirut or a retailer in Riyadh than a regional celebrity.
That is why an influencer marketing agency should spend most of its effort before the campaign starts. We look at where a creator's audience is located, how real the engagement appears and how their past sponsored posts performed. We also check whether the creator's tone suits your brand, because forced endorsements are easy for audiences to spot. Running influencers.com.lb gives us a close view of the local creator market and how it works.
The other gap is measurement. Many campaigns end with a screenshot report of likes and views. We set up tracked links, discount codes and conversion tracking beforehand, so you can see which creators brought in visits, enquiries or sales. We also secure usage rights, so the strongest content can run as paid ads afterwards, often reaching more of the right people than the original post did.
How we run influencer campaigns
Brief
We agree the goal, audience, market and message, and how success will be measured.
Match
We shortlist and vet creators whose audiences match your customers, then agree terms.
Produce
Creators make content to a clear brief, with approvals and disclosure handled before anything goes live.
Measure
We track clicks, codes and conversions per creator, and report which partnerships are worth repeating.
Why choose Besiders for influencer marketing
We run influencers.com.lb
Our own influencer platform keeps us close to the creators and audiences in the Lebanese market.
Paid media discipline
Creator campaigns get the same tracking and reporting as our Google Ads and Meta work.
Content you can reuse
We plan usage rights from the start, so strong creator content can power your paid social too.
Frequently asked questions
What does an influencer marketing agency do?
It finds and vets suitable creators, negotiates terms, writes briefs and manages the campaign from content approval to posting. A good agency also tracks results, so you know which creators brought in customers.
Micro or macro influencers: which is better?
Neither is better in every case. Smaller creators often have closer, more local audiences and suit targeted campaigns. Larger creators give reach for launches and awareness. Many campaigns combine both.
How do you measure influencer marketing results?
We use tracked links, unique discount codes and conversion tracking in GA4. That shows visits, enquiries and sales per creator. Engagement is reported too, but it is not the main measure.
What is influencers.com.lb?
It is an influencer marketing platform run by Besiders, focused on the Lebanese market. It connects brands with creators and supports how we plan and run campaigns.
Do influencers need to disclose paid partnerships?
Yes. Platforms require paid partnerships to be disclosed, and it protects trust in your brand. We include disclosure requirements in every brief and check posts before they go live.