Digital Marketing·Besiders, since 2002
Social media advertising agency for Meta and beyond
Our social media advertising is for brands that want paid social to drive leads and sales, not just likes. We plan and manage Meta campaigns on Facebook and Instagram, and add TikTok, LinkedIn or Snapchat where they fit the audience, for brands in Lebanon, the GCC and global markets.
What our social media advertising covers
Meta Ads management
Facebook and Instagram campaigns built and managed in Meta Ads Manager, from prospecting to retargeting.
Other platforms where they fit
TikTok, LinkedIn and Snapchat added only when your audience is there and the goal suits the platform.
Audience planning
Targeting, lookalike and retargeting audiences planned around your customer, language and market.
Creative for paid social
Ad concepts, formats and copy made for the feed, with several variations to test.
Pixel and conversion setup
Meta Pixel and server-side conversion events configured so the platform optimises for real results.
On paid social, creative now does the targeting
A few years ago, social media advertising was largely about finding the right interests to target. Today Meta's delivery system does most of that work on its own, especially with broad audiences. What decides who sees your ads is increasingly the creative itself: the hook, the format, the message. Most underperforming accounts we see have too few ads, refreshed too rarely, rather than the wrong targeting.
That changes how a social media advertising agency should spend its time. We plan creative in batches, test different angles rather than small variations of one idea, and retire ads once they tire. We also write for each audience. An Arabic ad for a Gulf audience and an English ad for Lebanese professionals often need different ideas, not just a translation. Good paid social is closer to a steady creative routine than a one-off campaign launch.
Platform choice is the other common mistake. Being on every network is not a strategy, and splitting a budget too widely starves each platform of the data it needs. Meta covers most consumer audiences in our region. LinkedIn suits B2B with a clear decision-maker. TikTok and Snapchat can reach younger audiences well, but need content made natively for them. We recommend platforms based on your customer and the content you can realistically produce, not on trends.
How we run paid social
Audit
We review your ad accounts, pixel setup, past creative and results to see what has worked and what has not.
Plan
We choose platforms, audiences and objectives, and agree what a successful result looks like.
Test
Campaigns launch with several creative angles, so we learn quickly what your audience responds to.
Scale
Budget moves towards winning ads and audiences, while new creative keeps performance from fading.
Why work with Besiders on social advertising
Measured on outcomes
We report on leads, sales and cost per result, not reach and engagement alone.
Creative and media together
Our team designs the ads and runs the campaigns, so testing and production stay in step.
Regional audience knowledge
We write and target paid social in Arabic, English and French for Lebanon, the GCC and beyond.
Frequently asked questions
What does a social media advertising agency do?
It plans, creates and manages paid campaigns on platforms such as Facebook and Instagram. That includes audiences, creative, budgets, tracking and reporting. The aim is a measurable business result, such as leads or sales.
Is Facebook or Instagram better for advertising?
Both run through Meta Ads Manager, so most campaigns use them together and let the system place ads where they perform. Instagram often suits visual products. Facebook can reach a broader age range.
Should my business advertise on TikTok or LinkedIn?
Only if your audience is there and you can produce suitable content. LinkedIn suits B2B targeting by job role and industry. TikTok suits brands that can make native, short-form video. We advise on this during planning.
What is the difference between boosting a post and running ads?
Boosting is a quick way to promote an existing post with limited options. Ads Manager gives full control over objectives, audiences, placements and conversion tracking. For sales or lead goals, Ads Manager is usually the better choice.
Do you create the ad content as well?
Yes. Our design team produces ad creative and copy for paid social, in Arabic, English or French. We can also work with content your team or creators already make.