Pay per Click (PPC) campaigns along with the Search Engine Optimization process is a keystone in strengthening your business.
With over 9 years of experience in PPC Management and serving companies all over the world, we have the knowledge and expertise to help our clients to get the utmost returns for advertising investment. Online Marketing Campaigns will be held on Google, Yahoo Search, MSN, etc. We also have customized Pay-Per-Click management services for other major search engines.
To ensure better rankings to our clients, we implement the following PPC management procedures:
Complete Website Analysis
Every business knows the value of distinction, and every business strives to be represented in a unique way that would appeal to its targeted market. Therefore, it becomes significant to set up a PPC management campaign devised especially for your requirements, and your online expectations which would surely promote sales and profit.
At Besiders, we know the importance of Website analysis, so we meticulously study your site, the products and services you provide. We also analyze your business model, your competitors, and the goals you have for your website. We research your target market, your competitors and the cutting edge trends that drive online traffic and sales. The gathered information is used to display your trade in the best possible way that would increase sales and strengthen your website marketing strategies and deliverables.
Keyword Research & Selection
For a successful Pay-Per-Click campaign, keywords have to be cautiously chosen. Following an extensive research and analysis of your business, we determine what key phrases your targeted audience is typing into the search engines. To make visitors click on your ad we’ll create Pay Per Click ad copy, that incorporates the most relevant keywords.
It is thus clear, that our main goal is to increase the number of visitors by using valuable keywords and maximizing your business exposure on the web.
Creating PPC Ads
Creating Ads for a PPC campaign is not a simple process, it needs competence, expertise and specialization. Our experts will create attractive descriptions of your products/services with relevant keywords and search phrases.
After extensively analyzing your account, we carefully determine the bids, keeping in mind your budget and other parameters of the PPC management campaign. Bids on keywords mostly depend on your monthly budget and Pay-Per-Click goals.
Monitoring of Campaigns
We regularly check your Pay-Per-Click campaigns. We monitor and keep track of:
-Keywords that are bringing quality traffic
-Keywords, Ad titles and Descriptions that lead to conversion
-Keywords and Ads that are driving traffic without leading to conversions
Pay-Per-Click Bid Management
We monitor Bid amounts on a daily basis and it is increased or decreased as per the requirements.
We also manage your bid amount to make sure it is not exceeding your budget.
PPC Management Campaign Progress Reports
We send weekly and monthly reports which illustrate the performance of the Pay-Per-Click campaign.
The report includes the following:
-Cost Per Conversion
-Bid reports and changes made in the bid amount
-The weekly campaign cost
Re-casting of Pay-Per-Click Ads and Keywords
We always monitor keywords and ads to spot their performance in the PPC management campaign. The keywords that are not making good results of Pay-Per-Click Ads and Keywords are replaced with other more appropriate keywords, and ads are tweaked accordingly. We constantly update bid amounts to maintain leading positions.
Campaign ROI Analysis
In order to maximize your ROI, we conduct effective PPC. Hence we evaluate and analyze your website’s conversions weekly. Through our website analysis we determine what is working for you and what is not.